Code of conduct
The Code of Conduct lays down rules for pharmaceutical advertising which find their legal basis in the Dutch Medicines Act (Geneesmiddelenwet) and Directive 2001/83/EC on the Community code relating to medicinal products for human use. "Advertising" is defined here as any form of influencing with the aim of endorsing the prescription, supply or use of medicinal products. This not only covers promoting medicinal products, but also stimulating their prescription or supply by awarding, offering or promising benefits in cash or in kind (called "inducements" in the Dutch Medicines Act).